Conscious consumerism: How Unkara empowers individuals to make sustainable fashion choices?
Globally, fashion is the second most polluting industry after the oil and gas sector, according to the European Environment Agency. American Environmental Protection Agency’s data also shows that 11.3 million tons of textiles end up in landfills and less than 15% of these are recycled. According to the European Parliament, textile production, through dyes and finishing products, is responsible for approximately 20% of the world's drinking water pollution and 1.2 billion tons of greenhouse gas emissions per year.
How has this occurred? Let’s look at one example. Bangladesh is the second largest clothing manufacturer after China. The country got to this position in large part due to a lack of regulation and extremely low wages, one of the lowest in the world. Due to the speed at which its textile industry grew, many buildings were erected in haste and without safety regulations. In April 2013, Rana Plaza, an eight-floor factory in Bangladesh collapsed with thousands of workers inside. The owners were informed of the severe structural damage the day before, however the garment workers were forced to continue working and more than one thousand people died.
Unkara team visited Gikomba market, the largest second-hand clothes market in East Africa, the first time early 2023. What we saw there was heartbreaking…
We invited JM Photography to interpret Unkara’s sustainable philosophy.
Photographer
Julius Mwaura Kamau
Date
02/12/2023
Your donation is not charity, it is part of the global second-hand economic chain.
Prior to the fast fashion era, we didn’t need to build in sustainable technologies in producing clothes. Recycling material helps but it’s not the solution. Globally manufactures produce way more clothes than we actually need, and they are unevenly distributed. We need to face our consumer habits and address over-consumerism. As a slow fashion movement, Unkara promotes awareness and conscience on the theme of responsible fashion to spread a slow fashion model. First-hand information and data on ethical and sustainable production chain, recycling processes and environmental policies in the textile industry give us a competitive advantage. Our goal goes way beyond the production of clothing and we aim to change the public mindset. Shedding light on the blurry clothes production process helps to empower individuals and allow them to make sustainable fashion choices. When people have alternatives and the possibility to choose, they can compare high-quality, reliable and long-lasting clothing made according to labour laws and environmental procedures with fast fashion, cheap and disposal products. Conscious and responsible consumerism converts, then, our clients into the protagonists of the decision-making process for a fashion revolution.
Once the brief life of the garments in Europe is over, they return as donations to “third world countries” where they worsen the already existing contamination situation. Every year more than 62 million tons of clothing are produced, leading to the contamination of water, atmosphere, and land by the textile industries and the entire process that it entails, such as the materials used, transportation, and the thousands of wastes that are created from garments that have not been sold. Gikomba, in Kenya, is the best-known used clothing market in East Africa. Kenyans are big fans of second-hand markets because the clothing is cheaper there compared to the local textile industry and they also contribute in generating a large amount of income for the nation. People in Western countries mistakenly assume that their clothing donations will be a form of charity for the most vulnerable in less developed regions or that they will be sold in stores to raise money. The reality is that our donations will be sold for profit in other countries and 70% are unusable garments that worsen pollution in African countries, Kenya being one of the most affected states in sub-Saharan Africa.
Janet Chemitei, Africa Regional Coordinator at Threading Change, argues that richer countries are using countries like Kenya as rubbish dumps for waste they cannot recycle themselves. Kenya is one of the largest importers of second-hand clothing – what is called mitumba in Kiswahili – in sub-Saharan Africa, as it is cheap and the population can boast Western brand clothing. This entails a loss of the typical cultural style of Kenyan clothing – what in Kiswahili is called kitenge or ankara – and an impoverishment of traditions to match a European or American model. Janet Chemitei claims that the fabrics that Western countries use to produce garments are synthetic fibers that they produce from fossil fuels, which also harms the environment in the long run, the people who make these clothes, and us who wear them.