Celebrate Indigenous Craftsmanship

Over the years, fashion powerhouses have drawn increasing inspiration from indigenous fashion and culture. Many traditional patterns and textile techniques have since evolved into global trends.

We support the preservation and promotion of authentic, traditional garments and designs. Strengthen local economies by creating jobs, honoring cultural heritage, and reinforcing the region’s identity within the global fashion industry.

An example of indigenous craftsmanship, Ankara (also known as Kitenge), the textile used for African prints, is renowned for its vibrant patterns. However, the origins of Ankara are less widely known. The fabric was initially created using a method employed in Indonesian batik production and was introduced to Africa in the 1980s by Dutch entrepreneur Pieter Fentener Van Vlissingen. Today, Ankara has become an iconic symbol of African identity and continues to gain international recognition.

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Linen meets Ankara

Linen is a flax-based fabric primarily used in homeware. Though similar to cotton, it is made from fibers derived from the stems of the flax plant, rather than the bolls that surround cotton seeds. Linen garments are highly sought after in hot and humid climates due to their breathability and moisture-wicking properties.